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February 27 2014

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February 23 2014


February 21 2014


February 18 2014


February 17 2014


February 13 2014


5by5 | Bionic #79: Prison Island

Matt and Myke start two new ventures today — an app design sweat shop and an advertising company. They also discuss Sochi, give a podcasting masterclass and Matt plays with Scotch tape. http://5by5.tv/bionic/79

February 12 2014


The Big Business of Bodice Rippers

The best-selling literary genre in the world: romance novels. We’ll look at the red-hot literature of love.


A collection of romance novels on display. (Courtesy RoniLoren / Flickr)

A collection of romance novels on display. (Courtesy RoniLoren / Flickr)


Jesse Barron, editor at Harper’s Magazine.

Wendy Crutcher, librarian at the Orange Country Public Library. Romance Writers of America “Librarian of the Year” in 2011. Blogger at “The Misadventures of Super Librarian.” (@superwendy)

Angela Knight, New York Times-bestselling romance and erotic author. (@AngelaKnight)

From Tom’s Reading List

NPR: Romance Novels Sweep Readers Off Their Feet With Predictability — “One thing that you have understand if you’re gonna get into writing romance is that the things that are valued in that genre are not the same things that are valued when we read something like literary fiction. So you’re gonna want to hone your prose until its extremely clear, it’s very, very fast, the dialogue is funny and the plots are really engaging.”

Huffington Post: The Real Men Who Read Romance Novels — “Romance novels are often dismissed as guilty pleasures and something to be ashamed of by both men and women. In fact, as a woman, I often notice people are surprised to learn that I, with my two English literature degrees, write romance novels. While guys reading ‘girls books’ confounds our gender expectations and may lead to an extra element of surprise and snark, it seems that attitude often just comes with the genre — no matter who is reading it.”

Bangor Daily News: Romance Writers name Old Town woman Librarian of the Year — “When Romance Writers of America announced that Whitten had received the award, she received congratulations from members via email from all over the United States. She will be the guest of honor at the organization’s conference in July in Atlanta, where she will address several thousand people. ‘I’m passionate about the romance genre, a strong proponent of it,’ Whitten said.”


TMS 039: Pitching Your Product to the Press with Dan Frakes | Think, Make, Sell.

Dan Frakes is a senior editor for Macworld and I invited him to talk about what product developers need to know about how the media works. While Dan’s point of view is from within the world of Apple-related products, you should be able to apply his advice to your particular industry. Your browser does not support the audio element. Download as .mp3Subscribe in iTunesSubscribe to podcast directlyListen with Stitcher Takeaway Points Keep in mind that larger news outlets may have a policy of not reviewing beta versions of apps. Smaller personal blogs often like to publish a review of a product on the day it launches. Be sure to contact them well in advance. Contacting the right journalists one by one will get you better results than submitting your press release to PR sites. When you send out a press release via email, make sure your subject line clearly states what the email is about. You can be witty or funny in your press releases, but don’t forget to include all the facts. Sending your press release to the right people within the right media outlets requires some research, but will pay off with better response rates. Don’t send PR email asking of the recipient wants more info. Just send them the info outright. When writing a press release, put a short summary at the top. That way the recipient can quickly decide if he or she is interested. Before sending out review units of your product, check with the recipient first if she’s interested. It will save you money and both your and the journalist’s time. If your product requires a longer time to be reviewed properly, take that into account when you plan your launch. Make sure to thoroughly test the review units before you send them out. A faulty unit or buggy app will delay the review process and possibly result in a bad rating. Don’t send out your press release around big events in your market or industry. These are the busiest times for the media and your chances of getting noticed are slim. Send out your press release well before, but not too long in advance of the launch. Something between a couple of days and 1–2 weeks. If you employ a PR professional, make sure they know your product or service well and can answer any questions that might come up. Set up a press page on your website with high-res product photos, a manual, videos and any info that might be interesting or useful for the media. Don’t call the person you sent your press release to on the phone to ask if they received your email. Where you can find Dan: Dan at Macworld @danfakes Macworld’s contact page IDG editorial team Things mentioned on the show Screencasts Online Mac Gems The Prompt prMac PRWeb Dan’s PR Tips Chris Breen on PR Done Wrong http://thinkmakesell.com/2014/02/tms-039-pitching-your-product-press-dan-frakes/

February 11 2014


The 10th Anniversary of the "Wardrobe Malfunction"

10 years ago, the 90 million people who were watching the 38th Super Bowl's half time show bore witness to ... http://www.onthemedia.org/story/10th-anniversary-wardrobe-malfunction/

February 10 2014



Every year, a small group of sports fans scattered across the US play a game called "Last Man." The goal ... http://www.onthemedia.org/story/14-knowledge/

‘The Snowden Files’

A new biography of Edward Snowden lays out the life and motivations of the world’s “most wanted man.”

This handout file photo taken on Friday, July 12, 2013, and made available by Human Rights Watch shows NSA leaker Edward Snowden during his meeting with Russian activists and officials at Sheremetyevo airport, Moscow, Russia . (AP)

This handout file photo taken on Friday, July 12, 2013, and made available by Human Rights Watch shows NSA leaker Edward Snowden during his meeting with Russian activists and officials at Sheremetyevo airport, Moscow, Russia . (AP)


Luke Harding, foreign correspondent for The Guardian. Author of “The Snowden Files: The Inside Story of the World’s Most Wanted Man.” Also co-author of “WikiLeaks: Inside Julian Assange’s War on Secrecy,” which served as the basis of the film “The Fifth Estate.” (@lukeharding1968)

From Tom’s Reading List

New York Times: The Needles in the Monumental N.S.A. Haystack –”The portrait he creates of Mr. Snowden is a familiar one — a geek and gamer most at home online, who never graduated from high school but whose ‘exceptional I.T. skills’ landed him a job with the Central Intelligence Agency and later as an N.S.A. contractor.”

CNN: Edward Snowden: World’s most wanted man, says new book — “The Guardian is a key player in the Snowden saga, having provided an outlet for the former NSA contractor-turned-whistle-blower to expose what he knew about the U.S. government’s mass surveillance programs. Harding accessed a wealth of inside information, such as this story about how Snowden first connected via e-mail with Guardian journalist Glenn Greenwald.”

The Daily Beast: Snowden Keeps Outwitting U.S. Spies – “Some allies of Snowden have speculated that any kind of master file of Snowden documents could only be accessed through a pass code or cryptographic key broken out into pieces controlled by several people in multiple jurisdictions throughout the world. That way. No one government could force a single person to give up access to Snowden’s motherlode.”

Read An Excerpt Of “The Snowden Files” By Luke Harding


February 09 2014


5by5 | Bionic #61: Such A Bad Episode

This week Matt and Myke discuss the rebranding of Bang with Friends, a little about American politics and Wikihow—before conducting a critical review of the show. http://5by5.tv/bionic/61
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