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August 27 2012

21:21

Jenifer Hanen - A Minimalist's Guide to the Mobile Web

Designing and developing for mobile devices can be overwhelming in the sheer amount of factors to consider. Questions of where get started or how to retool for fast and lovely mobile sites can send one screaming for the supposed safety of Webkit before running and hiding under an iOS rock. But such fear and trembling is unnecessary and we can go forth in confidence with the minimalist's guide on data sipping as a legitimate lifestyle, serving responsive images, how to strip that code, and do I really need all this Javascript? Presented by Jenifer Hanen in April 2012 at the Breaking Development Conference in Orlando, Florida. Jenifer Hanen, aka Ms. Jen, is a mobile | web designer | developer with over a decade of freelance and consulting experience for small business and non-profit clients. She has also been known to stand in front of a classroom and inflict web standards upon design students. As a code minimalist, she inadvertently discovered the mobile web in 2001 when she was shown that one of her sites rendered as designed, albeit in black & white, on an early web-enabled mobile device. Jenifer became mobile curious and has since been passionate about the mobile web, mobile user experience, mobile photo blogging, and almost all things mobile. She usually has at least two mobile camera phones on her personage at any time. She can be found on most of the social networks as @msjen and blogging at blackphoebe.com/msjen & mobilefor.us.
20:39

Karen McGrane - Adapting Ourselves to Adaptive Content

For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content. Presented by Karen McGrane at the Breaking Development Conference held in April 2012 in Orlando, FL. If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of the credit. For more than 15 years Karen has helped create more usable digital products through the power of user experience design and content strategy. Today, as Managing Partner at Bond Art + Science, she develops web strategies and interaction designs for publishers, financial services firms, and healthcare companies. Prior to starting Bond, Karen built the user-centered design practice at Razorfish in her role as VP and National Lead for User Experience. Karen is also on the faculty of the MFA in Interaction Design program at SVA in New York, where she teaches Design Management, which aims to teach students how to run successful projects, teams, and businesses.

January 23 2012

13:31

Why Mobile Apps Must Die

Mobile apps are on a clear trajectory for failure. It's just not possible to have an app for every device in my house, every product I own and every store I enter. Much like Yahoos original hierarchy gave way to Google's search, applications have to give away to a "just in time" approach to applications. This talk will explain how applications must give way to a more universal approach to application distribution, one based on the mobile web and cloud services. The problem of course, is that the mobile web has both hands tied behind its back. Any mobile app today is locked away behind a browser ghetto: in effect, a sub OS inside a larger mobile OS. This isn't just an arbitrary technology debate, a just-in-time approach to application functionality can unleash entirely new sets of application, ones which are impossible with native apps. This talk will layout how this problem can be fixed, and what changes need to take place, outside of just HTML5, for it to happen. Presented by Scott Jenson at the Breaking Development Conference held in September 2011 in Nashville, TN.
13:29

Developing a Progressive Mobile Strategy

A common refrain from both management and clients alike today is, "We need an app..." Unfortunately, over the long-term, mobile solutions for you or your clients' organizations will need to be more diversified than a single app. From optimizing current web content to developing unique experiences mobile will touch, and possibly transform, your entire enterprise. Not only will your interactions with your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. Combining lessons learned at a large, land-grant university as well as the latest statistics on mobile we'll review why you need a cross-audience, cross-content, and cross-platform mobile strategy, what one is all about, and how it'll help you prioritize your mobile solutions. Presented by Dave Olsen at the Breaking Development Conference held in September 2011 in Nashville, TN.
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